The project concerns the development and operation of an advanced Destination Management System of tourist interest, which enables better promotion of the touristic destination “Piraeus”. The system gathers and presents all the tourist information of the Municipality of Piraeus and is updated regularly, providing integrated, innovative, “smart” e-tourism services, which provide the general public – users of the platform, the opportunity to get to know and then choose the destination, taking into account the freely provided services (cultural events / routes etc.) of the Municipality of Piraeus. The Destination Management System is an integrated IT system for destination management. The information and information services are provided freely and free of charge by the System to all users and concern the general public. In addition, the System does not include advertising and does not offer the possibility of booking to its users.

More specifically, the following actions were implemented:

• Development of an integrated management and promotion platform for the City of Piraeus as an International Tourist, Cultural and Business Destination with services for visitors:
  • • Collection and homogenization of fragmented information and services for tourism, cultural and business-oriented visitors in a single information point
    • System of tourism, cultural and business-oriented visitor proposals
    • Loyalty and reward system
• Development and integration of digital solutions for the DMS:
  • • Participatory content creation
    • Planning and decision support tools at destination management and local development level
    • Supporting strategies for the differentiation of the tourist-cultural product provided
• Promotional activities and content creation:
  • • Digital & physical storytelling
    • Identity development
    • Collaboration with media and travel trade